All good things must come to an end. Such is the case with our very first social media campaign, the #EndCommunicationDiscrimination Campaign. Many good things came out of this experience. Through this campaign we learned a lot about the business of creating Social Media campaigns. We also learned to set up systems to manage and publish submissions. So many Spellers participated, 17 in all, resulting in 15 Social Media posts with 400-800 Facebook views per post. Our Communication Strategy Committee was created as a result and we brought in social media experts who taught us a lot.
From the #ECD Campaign, we learned about the complexity and number of steps required in Campaigns like these. We also learned that we need to do more in future campaigns to engage non S & A members. We also found out that we are better off targeting people in the public who are open to and interested in Spelling versus those who are against it.
Hard to say good-bye to this campaign, but we must. So many positives and so much learned. It is now time to move forward to exciting new campaigns! Thank you to the people who participated. We look forward to sharing what’s next with you. Stay tuned!
Tyler Mason
Nonspeaking Coordinator
Spellers & Allies Advocacy Network
We have started a social media campaign to reach out to organizations and thought leaders in need of education about nonspeakers and our communication needs. We also want to express our gratitude and highlight organizations that have supported spellers and their method of communication.
Here’s how it works!
Step #1: Download an #EndCommunicationDiscrimination sign HERE.
Step #2: Decide which organization(s) you feel need education about us and which ones you are planning to thank for their support.
Step # 3: Take photos of yourself facing the camera and holding the #EndCommunicationDiscrimination sign prominently visible while standing in front of the building or office of the organization you select. We want you to take these photos in front of offices and buildings in your local area that house organizations that you want to celebrate for their demonstrated actions in welcoming the use of letterboards and keyboards by nonspeakers. This is not intended to be used to honor people who are just nice to us. This is for organizations that actively engage in communication with you and accept your method of communication as authentic. In addition, please consider taking photos in front of the offices of organizations and thought leaders who would benefit from education about nonspeakers and our communication needs. For example, you might feel that your local pediatric group or disability advocacy group might benefit from learning about nonspeakers.
